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Our Values

The foundation of our success

Demonstrating Our Core Values Every Day

The Credit Union is a values-driven organization. Our core values describe how we act in order to accomplish tasks leading to the achievement of our mission. They guide our behavior as they create our desired culture.

Our Mission:

Simple Banking,
For People, Not Profit.

Our Vision:

We do everything from the Member's perspective, transforming the banking experience.

Integrity.png

Integrity

  • Hold ourselves accountable
  • Be ethical, honest and transparent
  • Make decisions that are good for Members, Associates and Community
Fun.png

Fun

  • Generate positive energy, enthusiasm, and laughter
  • Collaborate and celebrate successes
  • Promote engagement and well-being
Service.png

Service

  • View everything from the Member's perspective
  • Own the full Member journey and resolve issues (lead, follow up, solve)
  • Build better relationships by knowing our Members’ needs
people first.png

People-First

  • Support growth mindset through lifelong learning and ongoing coaching
  • Promote the Credit Union Movement’s philosophy of People Helping People
  • Develop key partnerships and positive presence to support our communities
Innovation.png

Innovation

  • Constantly improve products and services through teamwork and technology
  • Take calculated risks; embrace change
  • Apply strategic thinking and challenge status quo - progress over perfection
  • Deliver value through data-driven insights and continuous process improvement
Respect.png

Respect

  • Respect every person for their unique skills, talents, and contributions
  • Foster the best in others through inclusion and honest feedback
  • Understand that diversity and individual strengths build collective successes
Excellence.png

Excellence

  • Demonstrate adaptability and urgency dealing with change and challenges
  • Be responsible for taking decisive action and delivering high-quality work as one team
  • Model the way with action-oriented approach to positively impact our Members

Integrity.png

Integrity

  • Hold ourselves accountable
  • Be ethical, honest and transparent
  • Make decisions that are good for Members, Associates and Community

Fun.png

Fun

  • Generate positive energy, enthusiasm, and laughter
  • Collaborate and celebrate successes
  • Promote engagement and well-being

Service.png

Service

  • View everything from the Member's  perspective
  • Own the full Member journey and resolve issues (lead, follow up, solve)
  • Build better relationships by knowing our Members’ needs

people first.png

People-First

  • Support growth mindset through lifelong learning and ongoing coaching
  • Promote the Credit Union Movement’s philosophy of People Helping People
  • Develop key partnerships and positive  presence to support our communities

Innovation.png

Innovation

  • Constantly improve products and services through teamwork and technology
  • Take calculated risks; embrace change
  • Apply strategic thinking and challenge status quo - progress over perfection
  • Deliver value through data-driven insights and continuous process improvement

Respect.png

Respect

  • Respect every person for their unique skills, talents and contributions
  • Foster the best in others through inclusion and honest feedback
  • Understand that diversity and individual strengths build collective successes

Excellence.png

Excellence

  • Demonstrate adaptability and urgency dealing with change and challenges
  • Be responsible for taking decisive action and delivering high-quality work as one team
  • Model the way with action-oriented approach to positively impact our Members
"Workplace Excellence" and "Top Workplace".
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